Characteristics of the Ideal Man and the Ideal Woman in Three Essay

Characteristics of the Ideal Man and the Ideal Woman in Three Different Cultures - Essay Example This means that the qualities that are associated with masculinity are intelligence, daring, courage, wisdom, and physical strength. Women in Muslim culture are expected to be caring, patient, considerate, kind, and obedient to their husbands. The Muslim culture holds that women are different from men in significant emotional and intellectual ways. That means that their trust of the decisions made on their behalf by male members of the family is paramount to their well being (North and Trip, 2012). In Hindu culture, men are also expected to be the primary breadwinners in the family. Jobless men are not respected as much as those who have steady jobs. Intelligence, wisdom, physical strength, virility and perseverance are qualities that are attributed to real masculinity in Hindu culture. Hindu women are expected to be caring homemakers who respect the values of their ancestors. Even though modern Hindu women are embracing working lives in increasing numbers, traits such as submissiven ess and quietness are still valued in the Hindu woman in Hindu society. The United States has more balance between the roles of men and women in society than most other cultures around the world, and so there is not much variation between how men and women are expected to behave. ... g the ‘perfect’ women in this book tend to be homemakers and daughters who remained faithful to their male relatives even when their lives were negatively affected by their sacrificial obedience. Muslim cultures revere their examples and expect their women to emulate their examples. On the other hand, the Qur’an stipulates that men have been put by â€Å"allah† in positions of authority over women. This means that women’s obedience to men is indisputable; and that any woman who does not believe this is risking her immortal soul. Muslims therefore tend to adhere to rules concerning the roles of the sexes in a more rigid fashion than is the case with other cultures (Long, 2005). In the Hindu culture, the attitudes about the roles of the sexes and the preferable traits for both sexes are influenced by the Vedas, which are the sacred texts in the Hindu religion. In the partriarchal system supported by this texts, a man’s masculinity is confirmed b y the obedience of all women in his household to his rules. If a man does not rule over his wife, then the perpetuation of the rules of the Vedas concerning the continuation of rightful authority are broken. If a daughter refuses to serve her father and brothers or a wife disobeys her husband, then the established order of communication between the male and female sex is disturbed and this disorder will be observed in other elements of nature. The importance of perpetuating these believes about the roles of both genders therefore has a religious basis, just as is the case in the Muslim cultures. In American culture, the changes that are now evident in society concerning the roles of men and women were not always there. Just a century ago, women were mainly expected to concentrate on bearing children and maintaining the

Building Successful Brands Essay Example | Topics and Well Written Essays - 750 words

Building Successful Brands - Essay Example Primarily, the products of a company should not be poor and have great branding since the branding of poor products will realize losses for the company (Schatte, 2009, p.25). However, companies that do the best of branding also face obstacles in the global market. The main challenge is competition from other companies, since every company tries to be the best in the market. This scenario makes companies to be always on the rush to innovate better and greater branding skills to overcome competition from rivals in the market (Okonkwo, 2007, p10). There are always cultures that people associate with relating to global brands. Consumers have a tendency to stick to commodities that have particular qualities and models. There are dimensions that research show, which consumers use in the buying of products from different transnational companies (Wimmers, 2009, p.45). The first dimension is quality signal, where consumers buy the products of the transnational company that emerges a victor in the competition of branding. The companies that manufacture the best quality of goods and services get the highest number of customers. It implies that the companies that manage to produce commodities of the best quality and have the most captivating branding aspect fetch the largest number of consumers in the global market. ... It means that the products with quality branding have a wider market than the poorly branded products that only sell in the local markets. The second dimension is global myth, where consumers use a particular product to create an image culturally (Mooij, 2010, p.14). The consumers always seek for identity in the society and thus using the product earns them that identity. This is the reason some consumers use products that have a global brand to feel that they belong to the entire of the world. Such goods consist of clothes labels like Gucci, Prada and Louis Vuitton (Glynn & Woodside, 2009, p.22). The third dimension that people use to buy products with global brand is social responsibility. Consumers believe that products and services can serve to create a morals impression in the society. This makes consumers to buy certain brands of commodities since they believe that the society will realize the benefit that comes with that specific product (Haig, 2011, p.27). In this case, Waitr ose used these dimensions in the improvement of their brand that fetched many consumers in the global market. Since it is also involves an online grocery, it was essential for the company to brand itself well to ensure that it attracts many customers. Waitrose is a market chain of British supermarkets that forms the largest portion of retailers in the country. The company rebranded itself in 2003, which consequently led to increased sales for the company (Hatch & Schultz, 2008, p.32). The website was given a new facelift that give a great view of the supermarket’s structure and proper arrangement of the interior decor. Importantly, the supermarket changed the packaging of the products by wrapping some of the products